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Two shoe styles unboxed, one gown detour

khy uses unboxing footage and a repost of a designer gown to make the Gia Borghini collaboration feel personally curated and instantly desirable rather than just announced.

Announce a collaborationReaching a cold audience

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
August 24, 2026
Stories
5
Type
story

Frame by frame

5 of 5 stories
1
Naminglink_stickermention
2+1 min
Outside voicelink_stickermentionreposted_post
3+2 min
Outside voicelink_stickermentionreposted_post
4+4 min
Range extensionmentionlogo_lockup
5+30 min
Demonstrationlink_stickermention

The same intention, elsewhere

118 sequences classified “Announce a collaboration” across 43 accounts.