Read the strategy

Stop screenshotting.
Start understanding.

Every story the brands you admire post, kept in one place and read frame by frame. What they posted, in what order, and what it was for.

3 accounts open to everyone, no sign-up

thefrankieshop12 Jun

Gathered

A story lives twenty-four hours. Here it stays. The scrape runs every morning, groups what it finds into sequences, and keeps every frame. Nothing left to screenshot.

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1,756 sequences, 7,737 stories, 107 brands

Analysed

Every sequence carries an intention, a funnel position and a narrative mechanic. Every frame carries a role. Enough to explain why a launch runs six frames and saves its link for the fifth.

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3 axes, coded across the whole corpus

Compared

Cadence, funnel split, sequence length, measured account by account against the sector average. Rhode posts 4.1 times a week where beauty sits at 2.7. That gap is the whole point.

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No sector average below 30 sequences

The Frankie ShopOner Activerhode skinTypology.comSKIMSANINE BING OFFICIALAdanolaALO131 accounts tracked, collected every day.

Inspiration you can explain.

Free to browse — 3 brands in full, no card