@erewhon is outside the free selection
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@erewhon· Food & DrinkTwo celebrity smoothies, one for charity
Erewhon uses back-to-back collaborations to justify its high price point through exhaustive ingredient lists, then closes with a charity tie-in that turns a celebrity smoothie into a cause worth ordering.
Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.
- Published
- August 28, 2026
- Stories
- 5· 1 video
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
5 of 5 stories
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3+58 min
4+60 min
5+60 minThe same intention, elsewhere
118 sequences classified “Announce a collaboration” across 43 accounts.
