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Metallic silver sandals, unboxed for a collab

KHY used a physical unboxing to make the Gia Borghini collaboration feel tangible and covetable, letting the shoe itself carry the announcement instead of a graphic.

Announce a collaborationReaching a cold audience

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
August 28, 2026
Stories
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Type
story

Frame by frame

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The same intention, elsewhere

118 sequences classified “Announce a collaboration” across 43 accounts.