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@dbjourney· FashionStockholm store party, told through attendees' phones
dbjourney wanted the collaboration launch to feel like a real event people attended, not an ad, so it let guests' own footage carry the story before confirming the drop live in-store.
Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.
- Published
- August 28, 2026
- Stories
- 6· 2 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
6 of 6 stories
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3+43 min
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6+73 minThe same intention, elsewhere
118 sequences classified “Announce a collaboration” across 43 accounts.
