@mytheresa.com is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

One accessory, four belts, four outfits

Mytheresa uses a single accessory category to showcase multiple new arrivals at once, making a narrow focus feel like a broader collection preview.

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Frame by frame

5 of 5 stories

457 sequences classified “Drive discovery of new arrivals” across 111 accounts.

@sezane

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@petitsezane

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@petitsezane

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@sezane

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@margauxlonnberg

Fashion

@fwrd

Fashion