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@palomawool is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

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@palomawool· Fashion

Collaboration collection, one garment per frame

Still being analysed. Intention, frame roles and takeaways usually appear within two nights of collection.

Paloma Wool wanted the collaboration to feel like a full wardrobe rather than a single item, so it paced through dress, coat, shoes and matching tees to prove range before asking for the click.

Announce a collaborationReaching a cold audienceFashion

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
August 31, 2026
Stories
16
Type
story

Frame by frame

16 of 16 stories
1
Namingmention
2+4 min
Isolation
3+4 min
Range extension
4+4 min
Styling context
5+4 min
Range extension
6+4 min
Range extension
7+4 min
Isolation
8+4 min
Range extension
9+4 min
Range extension
10+4 min
Isolation
11+4 min
Range extension
12+8 min
Isolation
13+8 min
Range extension
14+8 min
Isolation
15+8 min
Range extension
16+8 min
Named creditlink_sticker

The same intention, elsewhere

118 sequences classified “Announce a collaboration” across 43 accounts.

@netaporter

Fashion

@cultbeauty

Beauty

@revolve

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@samsoesamsoe

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@theouai

Beauty

@aninebingofficial

Fashion