@theouai is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
Try for free
@theouai· BeautyLaurel Canyon perfume, notes staged as scenery
OUAI launches a new scent by pairing it with the LA canyon drive it's named after, making the fragrance's mood tangible before listing where to buy it.
Announce availability · Makes it known that something exists and can be had, without asking for the purchase yet.
- Published
- August 24, 2026
- Stories
- 4· 2 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
4 of 4 stories
1
2
3
4+1 minThe same intention, elsewhere
208 sequences classified “Announce availability” across 69 accounts.
