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@on· WellnessA tennis legend meets young players in-store
On used Federer's flagship visit to make the signature shoe tangible, pairing his star power with young players to signal legacy passing to the next generation.
Borrow celebrity visibility · Uses the attention paid to someone else as a shortcut to being wanted.
- Published
- August 24, 2026
- Stories
- 4· 1 video
- Type
- story
- Source
- View on Instagram ↗
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4+6 minThe same intention, elsewhere
142 sequences classified “Borrow celebrity visibility” across 63 accounts.
