@cosstores is outside the free selection

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@cosstores

Pre-fall wardrobe edit, look after look

COS wanted to introduce a seasonal menswear range without a campaign narrative, so it lets the clothes and one framing line carry the pitch before sending viewers to shop.

Drive discovery of new arrivalsHelping people consider

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
August 28, 2026
Stories
9· 1 video
Type
story

Frame by frame

9 of 9 stories
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The same intention, elsewhere

457 sequences classified “Drive discovery of new arrivals” across 111 accounts.