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@maxmara is outside the free selection
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@maxmaraPerfume bottle revealed behind draped curtains
Max Mara used a tease-then-reveal structure to build a beat of anticipation before confirming the fragrance is purchasable now, driving urgency into the link.
Announce availabilityHelping people consider
Announce availability · Makes it known that something exists and can be had, without asking for the purchase yet.
- Published
- August 24, 2026
- Stories
- 2· 1 video
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
2 of 2 stories
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2+2 minThe same intention, elsewhere
208 sequences classified “Announce availability” across 69 accounts.
