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@aritzia· Fashion

Bedside countdown clock for the Super Puff

Aritzia uses a literal ticking countdown to manufacture urgency, then routes that anticipation into an app download instead of the general site, pulling shoppers into an owned channel before launch.

Grow owned channelsHelping people considerFashion

Grow owned channels · Moves the audience onto a channel the brand controls, out of reach of the algorithm.

Published
August 24, 2026
Stories
2· 1 video
Type
story

Frame by frame

2 of 2 stories
1
Withholdcountdownlogo_lockup
2+3 min
Naminglogo_lockup

The same intention, elsewhere

50 sequences classified “Grow owned channels” across 24 accounts.