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@sezane

Autumn-winter Q&A, answered question by question

Sézane turns follower questions into a guided tour of the new collection, using real product close-ups to make discovery feel like answering curiosity rather than pushing a launch.

Drive discovery of new arrivalsHelping people consider

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
August 24, 2026
Stories
18
Type
story

Frame by frame

18 of 18 stories
1
Establishing
2
Question/Answerquestion_box
3
Grid summarylink_sticker
4
Styling contextlink_sticker
5
Question/Answerquestion_box
6
Namingquestion_boxlink_sticker
7+15 min
Grid summaryquestion_boxlink_sticker
8+15 min
Grid summarylink_sticker
9+15 min
Question/Answerquestion_box
10+15 min
Grid summarylink_sticker
11+15 min
Namingquestion_box
12+15 min
Grid summarylink_sticker
13+15 min
Question/Answerquestion_boxlink_sticker
14+23 min
Grid summaryquestion_boxlink_sticker
15+23 min
Naminglink_stickerquestion_box
16+23 min
Question/Answerlink_stickerquestion_box
17+23 min
Withhold
18+23 min
Question/Answerlink_stickerquestion_box

The same intention, elsewhere

457 sequences classified “Drive discovery of new arrivals” across 111 accounts.