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@americaneagle

Mall denim drop, photo booths to bedazzled jeans

American Eagle wanted to make an in-store-only drop feel like an event worth showing up for, so it stacked tactile stations and closed with real customers' own hauls as proof.

Drive attendanceAsking for the action

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published
August 28, 2026
Stories
24· 22 videos
Type
story

Frame by frame

24 of 24 stories
1
Establishingmention
2+6 min
Candid
3+11 min
Isolation
4+16 min
Candid
5+23 min
Demonstration
6+32 min
Behind the scenes
7+34 min
Behind the sceneslogo_lockup
8+40 min
Lifestyle placement
9+42 min
Lifestyle placementmention
10+51 min
Lifestyle placement
11+55 min
Candid
12+62 min
Isolation
13+63 min
Claim
14+66 min
Demonstration
15+71 min
Styling context
16+90 min
Naming
17+92 min
Candid
18+97 min
Claim
19+100 min
Widening
20+103 min
Named creditlogo_lockup
21+103 min
Outside voicemention
22+103 min
Outside voicemention
23+104 min
Outside voicelocation_taglogo_lockup
24+107 min
Outside voicemention

The same intention, elsewhere

224 sequences classified “Drive attendance” across 47 accounts.