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@theouai· Beauty

Ice cream truck delivers hair-scent flavors, reposted everywhere

OUAI turns a single ice cream collab delivery into felt-everywhere buzz by stacking real recipients' unscripted reactions instead of one polished announcement.

Announce a collaborationReaching a cold audienceBeauty

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
August 21, 2026
Stories
10· 2 videos
Type
story

Frame by frame

10 of 10 stories
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Outside voicemention
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The same intention, elsewhere

118 sequences classified “Announce a collaboration” across 43 accounts.