@thefrankieshop· Fashion

Olive leather jacket opens and closes new arrivals

The Frankie Shop wants to move traffic across an entire new-arrival drop, so it bookends the reel with one strong jacket look to anchor scrollers while every piece in between gets its own name and link.

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published

August 25, 2026

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12· 12 videos

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