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Three sundress styles return, one name each

House of CB wanted to drive urgency for restocked sundresses by pairing lifestyle desirability with clear product identification, so shoppers know exactly which name to search for.

Drive product purchaseAsking for the action

Drive product purchase · Asks for the sale now, by the shortest route available.

Published
August 28, 2026
Stories
6
Type
story

Frame by frame

6 of 6 stories
1
Establishinglogo_lockup
2+1 min
Grid summarynone
3+1 min
Namingproduct_taglogo_lockup
4+4 min
Namingproduct_taglogo_lockup
5+5 min
Namingproduct_taglogo_lockup
6+6 min
Purchase routelink_stickerlogo_lockup

The same intention, elsewhere

680 sequences classified “Drive product purchase” across 140 accounts.