@poloralphlauren

A family, a truck, one river weekend

Ralph Lauren sells a lifestyle, not a garment, so it frames the new season through a multigenerational outdoor weekend to make the clothes feel lived-in and heritage-coded rather than posed.

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published

August 28, 2026

Stories

7· 3 videos

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story

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