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@maisonalaiaA celebrity's street style debuts the new collection
Alaïa turns a real Paris street sighting into proof the new collection is already being worn by someone the world watches, lending it instant cultural credibility.
Borrow celebrity visibilityReaching a cold audience
Borrow celebrity visibility · Uses the attention paid to someone else as a shortcut to being wanted.
- Published
- August 28, 2026
- Stories
- 1
- Type
- story
- Source
- View on Instagram ↗
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1The same intention, elsewhere
142 sequences classified “Borrow celebrity visibility” across 63 accounts.
