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@vitalproteins· Food & Drink, Wellness

US Open day: cocktails, color analysis, courtside

Vital Proteins links its collagen brand to the glamour of the US Open, using a beauty activation and branded cocktails to feel aspirational rather than supplement-y.

Build aspirational brand imageReaching a cold audienceFood & DrinkWellness

Build aspirational brand image · Ties the brand to a world, so the product is wanted before it is compared.

Published
August 26, 2026
Stories
5· 2 videos
Type
story

Frame by frame

5 of 5 stories
1
Establishingmention
2+7 min
Lifestyle placementmention
3+7 min
Stepmention
4+7 min
Stepmention
5+8 min
Wideningmention

The same intention, elsewhere

257 sequences classified “Build aspirational brand image” across 75 accounts.