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@stellamccartneyOne outfit broken into shoppable pieces
Stella McCartney wants each garment purchasable on its own, so it isolates top and boots before revealing the full look, letting viewers shop a single piece or the whole outfit.
Drive product purchaseAsking for the action
Drive product purchase · Asks for the sale now, by the shortest route available.
- Published
- August 25, 2026
- Stories
- 3
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
3 of 3 stories
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3The same intention, elsewhere
680 sequences classified “Drive product purchase” across 140 accounts.
