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@asics

Stranger stopped outside the new store

Asics uses an unscripted street interview to make a new store opening feel like a real-world moment rather than an ad, letting a passerby's reaction sell the location.

Announce a retail locationHelping people consider

Announce a retail location · Anchors the brand in a real place, which makes it verifiable by something other than its website.

Published
August 26, 2026
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story

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Establishinglogo_lockup

The same intention, elsewhere

117 sequences classified “Announce a retail location” across 50 accounts.