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@giaborghini· Fashion

Poolside sandal worn, then unboxed

Gia Borghini leaned on a co-founder's personal styling and reaction to make the collaboration feel like a friend's find rather than an ad, pairing a worn shot with an unboxing.

Announce a collaborationReaching a cold audienceFashion

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
August 24, 2026
Stories
2
Type
story

Frame by frame

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Range extensionmention

The same intention, elsewhere

118 sequences classified “Announce a collaboration” across 43 accounts.