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@aritzia· Fashion

Fall jackets named one by one, each shoppable

Aritzia needed to move shoppers from a broad new-arrivals moment into specific purchase intent, so each jacket gets its own name and link instead of one generic collection post.

Drive discovery of new arrivalsHelping people considerFashion

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
August 30, 2026
Stories
5
Type
story

Frame by frame

5 of 5 stories
1
Establishing
2+6 min
Naminglink_sticker
3+6 min
Naminglink_sticker
4+6 min
Naminglink_sticker
5+7 min
Taglinelink_sticker

The same intention, elsewhere

457 sequences classified “Drive discovery of new arrivals” across 111 accounts.