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@theordinary· Beauty

New eye cream, three ingredients, one graph

The Ordinary sells on formulation literacy, so it replaces beauty imagery with clinical data and ingredient science to justify a new launch to a skeptical, ingredient-fluent audience.

Drive discovery of new arrivalsHelping people considerBeauty

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
August 26, 2026
Stories
6· 6 videos
Type
story

Frame by frame

6 of 6 stories
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The same intention, elsewhere

457 sequences classified “Drive discovery of new arrivals” across 111 accounts.