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@magdabutrym· Fashion

One model, three coats, one dark palette

Butrym uses a single model across settings to make the outerwear collection feel cohesive and directional rather than like disconnected product shots.

Prove everyday versatilityHelping people considerFashion

Prove everyday versatility · Removes the doubt about use: shows the product holds up in enough contexts that a buyer can picture their own.

Published
August 28, 2026
Stories
3· 2 videos
Type
story

Frame by frame

3 of 3 stories
1
Establishingnone
2+1 min
Isolationnone
3+1 min
Wideningnone

The same intention, elsewhere

214 sequences classified “Prove everyday versatility” across 78 accounts.