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@cultbeauty· Beauty

Press masterclass retold through guests' own stories

Cult Beauty lets attendees' unscripted reactions carry the collaboration reveal, borrowing their credibility to make the Danessa Myricks partnership feel like a genuine industry event, not an ad.

Announce a collaborationReaching a cold audienceBeauty

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
August 21, 2026
Stories
16· 3 videos
Type
story

Frame by frame

16 of 16 stories
1
Establishingmentionlogo_lockup
2+2 min
Establishingmentionlogo_lockup
3+2 min
Outside voicemention
4+2 min
Isolationmention
5+3 min
Outside voicemention
6+3 min
Outside voicemention
7+3 min
Establishingmentionlogo_lockup
8+3 min
Establishingmention
9+4 min
Demonstrationmention
10+4 min
Grid summarylocation_tagmention
11+4 min
Namingmentionlogo_lockup
12+4 min
Claimnone
13+4 min
Outside voicemention
14+30 min
Establishingmentionlogo_lockup
15+30 min
Outside voicemention
16+41 min
Taglinemention

The same intention, elsewhere

118 sequences classified “Announce a collaboration” across 43 accounts.