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Shoe collab revealed sandal-by-sandal, then press cosign

KHY needed the Gia Borghini partnership to feel both personal and legitimate, so it paired intimate product-by-product reveals with an outside fashion outlet's announcement as proof.

Announce a collaborationReaching a cold audience

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
August 22, 2026
Stories
7· 1 video
Type
story

Frame by frame

7 of 7 stories
1
Naminglink_stickerlogo_lockup
2+1 min
Styling contextlink_sticker
3+2 min
Isolationlink_sticker
4+2 min
Isolationlink_sticker
5+3 min
Isolationlink_sticker
6+5 min
Grid summarylink_sticker
7+10 min
Outside voicemention

The same intention, elsewhere

118 sequences classified “Announce a collaboration” across 43 accounts.