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@ducielondon is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
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@ducielondonOne faux fur coat, many real wardrobes
Ducie wanted to prove the Betty coat works beyond the studio, so it pairs a styled shot with unedited customer photos in different settings before returning to the plain product.
Prove everyday versatilityHelping people consider
Prove everyday versatility · Removes the doubt about use: shows the product holds up in enough contexts that a buyer can picture their own.
- Published
- August 23, 2026
- Stories
- 6
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
6 of 6 stories
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6+8 minThe same intention, elsewhere
214 sequences classified “Prove everyday versatility” across 78 accounts.
