@hm is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

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@hm

Five outfits, one color each, then link

H&M organizes disparate looks under one named edit so browsing feels curated rather than random, giving shoppers a single link to click after seeing the range.

Drive catalogue trafficHelping people consider

Drive catalogue traffic · Brings people to the site without a single product in mind, letting the selection do the work.

Published
August 26, 2026
Stories
5
Type
story

Frame by frame

5 of 5 stories
1
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2
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3
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4+1 min
Styling contextnone
5+2 min
Purchase routelink_sticker

The same intention, elsewhere

66 sequences classified “Drive catalogue traffic” across 36 accounts.