@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
Try for free
@theordinary· BeautyNew eye cream, before shot, waitlist link
The Ordinary builds hype for an unreleased eye cream by pairing a wink about its salmon-derived ingredient with a bold 'before' claim, driving urgency to join the waitlist.
Build pre-launch anticipation · Creates a want before the offer exists, so demand arrives ahead of supply.
- Published
- August 24, 2026
- Stories
- 3· 2 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
3 of 3 stories
1
2
3+1 minThe same intention, elsewhere
245 sequences classified “Build pre-launch anticipation” across 75 accounts.
