@theordinary is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

Countdown eye cream, denying fishy business, literally

The Ordinary uses a deadpan pun and a literal fish prop to make a formulation detail memorable, turning a countdown into a joke worth watching twice.

Build pre-launch anticipation · Creates a want before the offer exists, so demand arrives ahead of supply.

Frame by frame

2 of 2 stories

245 sequences classified “Build pre-launch anticipation” across 75 accounts.

@aimeleondore

Fashion

@rhode

Beauty

@syrn

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@nakdfashion

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@rhode

Beauty

@palomawool

Fashion