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@theordinary· Beauty

Four-step breakout routine, prep to seal

The Ordinary uses a real breakout and clinical stats to justify why four specific products must be used in strict order, turning a routine into proof.

Teach product useHelping people considerBeauty

Teach product use · Removes the “I wouldn't know how to use it” objection by showing the gesture.

Published
August 20, 2026
Stories
6· 6 videos
Type
story

Frame by frame

6 of 6 stories
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Establishing
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Claim
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The same intention, elsewhere

113 sequences classified “Teach product use” across 24 accounts.