@summerfridays is outside the free selection

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@summerfridays· Beauty

Two café collabs, drinks with free minis

Summer Fridays used real store addresses, dates, and a giveaway tied to sharing the drinks to turn scent-themed lattes into a reason to physically show up.

Drive attendanceAsking for the actionBeauty

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published
August 23, 2026
Stories
13· 2 videos
Type
story

Frame by frame

13 of 13 stories
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Withholdnone
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Establishinglogo_lockup
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Range extensionnone
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Invitationmention
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Offernone
6
Establishinglogo_lockup
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Taglinelink_sticker
9+1 min
Outside voicementionreposted_post
10+2 min
Outside voicemention
11+9 min
Outside voicementionreposted_post
12+10 min
Candidnone
13+11 min
Offerprice

The same intention, elsewhere

224 sequences classified “Drive attendance” across 47 accounts.