@haydesign· Home & Living

One chair grows into a full family

Hay wanted new-arrival discovery to feel designed, not promotional, so it traced the Chisel Collection's growth from a single lounge chair into a full range to justify browsing every piece.

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published

August 22, 2026

Stories

9· 3 videos

Type

story

Source

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