@haydesign· Home & Living

Steel bistro-ware, one piece per food

HAY wants new arrivals browsed piece by piece, so each frame pairs a single steel object with food to make its everyday use obvious rather than just showing the collection laid out.

Drive discovery of new arrivalsHelping people considerHome & Living

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
August 19, 2026
Stories
7
Type
story

Frame by frame

7 of 7 stories
1photo
Naming
2photo
Lifestyle placement
3photo
Isolation
4photo
Establishing
5photo
Range extension
6photo
Grid summary
7photo+2 min
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The same intention, elsewhere

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