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@arcteryx· FashionEvent coverage built to pull attendees mid-show
Arc'teryx uses Instagram stories not to recap TrailCon but to drive foot traffic during the event itself: announcement, visitor proof, explainer, booth location, and staff invitation create a funnel from scroll to showing up.
Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.
- Published
- June 23, 2026
- Stories
- 5· 2 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
5 of 5 stories
1
2+3 min
3+3 min
4+3 min
5+4 minThe same intention, elsewhere
87 sequences classified “Drive attendance” across 19 accounts.
