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@fwrd· Fashion

Eight dresses, then eight matching separates

FWRD turns a broad catalogue into two shoppable moods, dresses as one-step outfits then separates as coordinated sets, so browsing splits into two clear intents that both end in shop links.

Drive catalogue trafficHelping people considerFashion

Drive catalogue traffic · Brings people to the site without a single product in mind, letting the selection do the work.

Published
August 25, 2026
Stories
20
Type
story

Frame by frame

20 of 20 stories
1
Claimswipe_prompt
2
Namingproduct_taglink_sticker
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Namingproduct_taglink_sticker
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Named creditlink_stickerlogo_lockup
11+55 min
Claimswipe_prompt
12+55 min
Namingproduct_taglink_sticker
13+55 min
Namingproduct_taglink_sticker
14+55 min
Namingproduct_taglink_sticker
15+55 min
Namingproduct_taglink_sticker
16+55 min
Namingproduct_taglink_sticker
17+55 min
Namingproduct_taglink_sticker
18+55 min
Namingproduct_taglink_sticker
19+55 min
Namingproduct_taglink_sticker
20+55 min
Taglinelink_stickerlogo_lockup

The same intention, elsewhere

66 sequences classified “Drive catalogue traffic” across 36 accounts.